Why Hyundai

In today's car market everyone makes a nice car, truck, and/or SUV. The rare exception proves the rule. So when everyone makes nice cars, how do you decide what to buy? The articles below will provide even more reasons to consider Hyundai, but here are some compelling points:

  • America's Best Warranty - most cars are reliable, including Hyundai, but Hyundai stands behind their car best when something goes wrong.

  • 3-year / 36,000 miles pre-paid maintenance program - comes with every new Hyundai since February 2020

  • Hyundai Hope on Wheels - For every new Hyundai sold, both Hyundai and the dealer make a donation to childhood cancer research.


Hyundai ranked as 7th best mainstream brand in the 2020 JD Power Vehicle Dependability Study, which measures longer term reliability. This places Hyundai ahead of Honda for the third year in a row.

Better make that 4 years in a row. For 2021 Hyundai improved to 4th best mainstream brand and 7th best overall. 

Shall we say 5 years in a row? For 2022 Hyundai jumped to the 3rd best mainstream brand and 3rd best overall.

It is more than just JD Power taking notice. Hyundai has been named Forbes Wheels Best Automaker for 2021.

US News handed out their 2022 Best for the Money awards. There were eleven categories. Hyundai took five of them - comfortably more than any other automaker.

Years ago I read somewhere that the first thing people generally look for in a car is, well, how it looks. This article I only include as MotorTrend has just called Hyundai a "bold styling powerhouse", but the article itself is about a van destined for other markets.

US News Cars named Hyundai as the best SUV brand yet again. Kind-of stunning considering that Hyundai has no SUVs that are the body-on-frame heavy duty ones like the Ford Expedition or Chevrolet Suburban or Toyota 4Runner. But they do have a great line-up of SUVs (obviously)! See their comments here.

Here is a report showing Brand Keys' Customer Loyalty Engagement Index winners for 2022. Note the winner in the automotive category, This index measures brand enthusiasm, or how excited (engaged) owners/users are. Hyundai has been on top of the automotive category for 13 years in a row! (No surprise to us that own a Hyundai and/or work for Hyundai.)

JD Power has a study that they call the APEAL study. It stands for Automotive Performance, Execution, and Layout and is meant to measure "owners' emotional attachment and level of excitement with their new vehicle". As a brand, Hyundai scored seventh place in the premium brand segment. This places Hyundai ahead of brands like Honda, Toyota, Honda, Subaru, Mazda, and others so it is quite an accomplishment.

Perception amongst those that don't work in the car business is catching up to the fact that Hyundai and Genesis build great vehicles that are among the very best in their segments when it comes to quality, comfort, performance, and value. Those who do work in the car business have known this for years. The "last frontier", so to speak, is resale value, meaning how well cars hold their value. Many are aware that Honda and Toyota tend to do well in this area, but Hyundai and Genesis are at a point where they do as well. While Honda won the overall mainstream brand award and Lexus the premium award, Hyundai and Genesis placed model winners, and that doesn't happen without brand recognition. See the 2022 JD Power ALG Residual Value Awards winners here. Hyundai tied Honda for most segment winners, while Genesis placed a win for the G70. 

Consumer Reports ranked automotive brands based on owner satisfaction. In the most recent survey, Hyundai ranked sixth best mainstream brand, and tenth best overall. This placed Hyundai ahead of Honda, Toyota, Subaru, VW, and a number of other brands. 

JD Power recently started conducting a study to see how happy people are with their in-car technology, which makes sense because today's cars, across all price points, are basically technology on wheels. Technology makes our engines, transmissions, safety, amenities, and more work their magic. This year, Hyundai swept the top spot for premium (Genesis) and mainstream (Hyundai). So I guess if you want to be happy with how your car works, your best bet is a Hyundai or Genesis! Here is KBB's article about the study.

Make that 2 years in a row. AutoGuide reports on the 2022 JD Power study here.

So I include this Car and Driver article just as an example of where Hyundai and Genesis are today. In it, Car and Driver lists the best new sedans of 2022. Every single sedan that Hyundai and Genesis make are on the list. Every. Single. One.

Oh, and both of Hyundai's EVs made the best EVs of 2022 list.

Do you know what's funny? With all the awards from companies like JD Power, Consumer Reports, Brand Keys; vehicle accolades from companies like Car and Driver, Motor Trend, Road and Track, and others; I haven't forgotten about Hyundai and Genesis' great warranties, but it just doesn't come up much. For over a decade I have been spending so much time talking about how great the cars are, that I haven't really mentioned all that often how Hyundai and Genesis still possess the best warranties in the business. I'm glad I came across this US News article to remind me that the two best warranties in the business still belong to Hyundai and Genesis.

Consumer Reports surveyed owners about Advanced Driver Assistance Systems like Blind Spot Detection, Automatic Emergency Braking, and the like. Surveyed owners listed Hyundai as among the top brands in 3 of the 5 categories covered, which is better than any other mass market brand. In fact, no other brand performed better, save for Genesis (Hyundai's luxury brand) and Lincoln.

Do you think of Hyundai when you think of sporty performance? If not, maybe you should. Here is a list of the 10 quickest 0-60 front-wheel-drive cars that Car and Driver has ever tested. Hyundai takes the #2 and #4 spots with the DCT Veloster N and the Sonata N line respectively.

Did you know that for every new Hyundai sold in the US, Hyundai and the Hyundai dealer make a donation to childhood cancer research? The program is called Hyundai Hope on Wheels and it has raised over 130 million dollars to childhood cancer research to date.

(Posted 8-6-15 - subscription may be required for article) Automotive news had an editorial explaining why Hyundai is sticking with their longer term warranty coverage when other automakers like GM and Fiat Chrysler are giving up on it. It came down to 2 things:

  1. The marketing benefit of the lengthened warranties for GM and Fiat Chrysler doesn't outweigh the cost to those manufacturers to actually cover their product against defects for an extended period of time.

  2. Hyundai's product quality continues to rise so the cost to cover their products for an extended period isn't that great. As a result, the marketing benefit outweighs the cost. Tremendous quality backed by a tremendous warranty significantly expands the number of new car shoppers considering the Hyundai brand.

AutoBlog tested Hyundai's Highway Drive Assist technology in a Kia K5. The same system is available in many Hyundai and Genesis vehicles. They praised its seamless operation and the fact that the system did not need many corrections by the driver like many other automaker's systems do. Their opinion is Hyundai's system is well ahead of essentially every other mainstream automaker. The purpose of Highway Drive Assist is to help keep the car centered in its lane on the highway. The system can also help keep the posted speed limit, even when the speed limit changes. It also works in conjunction with the smart cruise control, which includes stop/start capability where the car can resume on its own after coming to a stop if the lead vehicle does so itself.

Hyundai has a new platform from which they are in the midst of launching a number of electric vehicles over the next few years. Car and Driver previews it here.

Yep, this site is about car ownership, focusing mainly on Hyundai and Kia, but Hyundai is about more than cars and so are we. This is an article from EnGadget that shows Hyundai is working on wearable exoskeletons to help the disabled walk again, and to help those who have to lift heavy loads lessen the burden. Cool stuff!