Why Genesis

Considering a premium brand such as BMW, Mercedes-Benz, Audi, Lexus and others? The information you see below will show you why Genesis should be at the top of your short list.

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All the hard work is paying off! In only its first year in existence, Genesis unseated Porsche for the #1 premium brand in the 2017 JD Power Initial Quality Study. So imagine how pleased we were when Genesis did it again in 2018, as the study's #1 overall brand. And we were elated when we were once again 2019's #1 overall brand! For 2020, Genesis remains atop the premium brand rankings. I guess that stings a little bit for Lexus, Mercedes, BMW, Acura, Audi...

Unfortunately Genesis fell all the way to second best premium brand in 2021's IQS study (6th overall). Obviously still doing amazingly well. See the whole report here​.

But for 2022 Genesis returned to being the best premium brand in the 2022 JD Power IQS Study (4th overall).

JD Power ranked Genesis as the best luxury brand and 4th best overall for the 2022 US Dependability study.

JD Power has a study that they call the APEAL study. It stands for Automotive Performance, Execution, and Layout and is meant to measure "owners' emotional attachment and level of excitement with their new vehicle". As a brand, Genesis scored second place in the premium brand segment, only 2 points out of 1000 behind the first place Porsche. For a young brand to place ahead of brands like BMW, Mercedes, Audi, Volvo, and others is quite an accomplishment.

I don't even know how to introduce or comment on this article from Road & Track. While this is an article about the GV80, it is also about Genesis in general. Click here to read why they say "Every decade or so, an automaker assembles a team so brilliant and motivated that everything they touch becomes magic. Right now, that team works for Genesis." The author does a great job describing why the GV80 is a truly special car.

Consumer Reports ranked automotive brands based on owner satisfaction. In the most recent survey, Genesis ranked third best premium brand, and third best overall. This placed Genesis ahead of Audi, BMW, Mercedes, Lexus, and a number of other brands.

Now this is interesting. In December 2020 US News released an article talking about factors that depreciate a car. On slide 6 of 13 (it is one of those slideshows with explanation on each slide) it mentions that luxury cars depreciate more quickly than mainstream brands on the whole... with the caveat Japanese and Korean luxury brands fare better than their European and American counterparts. That may be something else to consider if weighing Genesis against the competition.

It is more than just JD Power taking notice. Hyundai has just been named Forbes Wheels Best Automaker for 2021. (Includes Genesis and Kia)

Perception amongst those that don't work in the car business is catching up to the fact that Hyundai and Genesis build great vehicles that are among the very best in their segments when it comes to quality, comfort, performance, and value. Those who do work in the car business have known this for years. The "last frontier", so to speak, is resale value, meaning how well cars hold their value. Many are aware that Honda and Toyota tend to do well in this area, but Hyundai and Genesis are at a point where they do as well. While Honda won the overall mainstream brand award and Lexus the premium award, Hyundai and Genesis placed model winners, and that doesn't happen without brand recognition. See the 2022 JD Power ALG Residual Value Awards winners here. Hyundai tied Honda for most segment winners, while Genesis placed a win for the G70. 

So I include this Car and Driver article just as an example of where Hyundai and Genesis are today. In it, Car and Driver lists the best new sedans of 2022. Every single sedan that Hyundai and Genesis make are on the list. Every. Single. One.

Let's face it, safety may not be as exciting a selling point as Genesis' other characteristics like great handling, smooth powertrains, and luxury amenities, but it is a very important feature when making your buying decision. Consumer Reports did a study that asked owners about how well these systems worked for them. Only one brand was consistently ranked among the very best by owners in each category: Genesis.

JD Power recently started conducting a study to see how happy people are with their in-car technology, which makes sense because today's cars, across all price points, are basically technology on wheels. Technology makes our engines, transmissions, safety, amenities, and more work their magic. This year, Hyundai swept the top spot for premium (Genesis) and mainstream (Hyundai). So I guess if you want to be happy with how your car works, your best bet is a Hyundai or Genesis! Here is KBB's article about the study.

Make that 2 years in a row. AutoGuide reports on the 2022 JD Power study here.

Do you know what's funny? With all the awards from companies like JD Power, Consumer Reports, Brand Keys; vehicle accolades from companies like Car and Driver, Motor Trend, Road and Track, and others; I haven't forgotten about Hyundai and Genesis' great warranties, but it just doesn't come up much. For over a decade I have been spending so much time talking about how great the cars are, that I haven't really mentioned all that often how Hyundai and Genesis still possess the best warranties in the business. I'm glad I came across this US News article to remind me that the two best warranties in the business still belong to Hyundai and Genesis.

I don't know if you will find this article as interesting as I did. I have never visited Korea and likely never will (though I think I would really like to). It speaks of how the Korean culture that Genesis comes from is a mixture of traditional culture and cutting edge technology, fantastic and quick service, and has an appreciation for calm and "white space". And how Genesis seeks to incorporate those elements into their brand. The article mentions the G70, but it really about the brand itself.